Kfc strategic analysis

However, demographic and societal trends may affect these demands to some directions. The next step includes the identification of target market.

KFC SWOT Analysis

Turnover also continues to be a problem. Trade relations between Mexico and the U. For instance is the Halal accreditation that turns into a worry to Muslim customers. Local fast food restaurant chains. Identify the product opportunities in market and developing strategies for succeeding in each.

Factors such as earthquake and tsunami are the other environmental factors. There are three major strategic decisions are made at corporate. Extensive scale estate has impact the earth and loss of green backwoods opening for ranch exercises.

Strategic Planning Process of KFC Essay

Also the disposable household income continues to increase. Also, the companies are able to take advantage of the close proximity to the US. This item is separately not bringing any benefits and is a money channel for the organization. Employment in KFC is a low paid and low skilled job.

KFC has positioned itself clearly among other fast food chains bearing its famous slogan and trademark chicken products. KFC has a long time to market with new products. While the other brands under Yum. It results in low performance and high employee turnover, which increases training costs and add to overall costs of KFC.

SWOT analysis of KFC

After drafting the plan the next step is implementation of strategy. Aside from cultural factors, international business carries a risk that includes quality control over franchises, service and support problems, relative transportation and resource cost, and communication and operational problems.

PepsiCo used many of the same promotional strategies that it has used to market soft drinks and snack food. It opened restaurants in China in and was planning to open more in The organization positively has earned a decent name and notoriety by its past items and administrations in the business sector.

By making the best interrogation of internal and external analysis an organization can make effective strategies. Veggie lover hippie scrutinizes the fast-food mammoth for savagery to creatures and butchering. Strengths and weaknesses are internal factors and opportunities and threats external.

But on the other hand lack of any of them becomes the weakness for the organization. Strengths and weaknesses are determined by internal analysis and opportunities and threats are defined from external analysis Daellenbach and Cummings, KFC must focus on increasing the number of low cost and healthy items to grow its sales fast.

KFC SWOT Analysis

Secondary activities include infrastructure, human resource management, procurement and technology. Food quality related issues Food quality has always been a major issue for the fast food brands whether it is KFC or McDonalds.

As like corporate level strategies business level strategies also focus on the overall performance of the organization. The marketing strategy of KFC identifies the strengths of their products. In current world a big part of populations knows about KFC and their chicken products either they are vegetarian or non-vegetarian, due to marketing campaign.

KFC has found its market, customers and obviously, its reputation. Meanwhile, to understand the key success, we have to analyse the framework of KFC' value chain. Value Chain Analysis The aim of the value chain is to to differentiate the company from its competitors.

The SWOT analysis of KFC talks about the major contributing factors in the success of the brand and the weaknesses and opportunities which are existing. Although KFC is known for its finger licking Chickens menu but recently they ventured out in Vegetarian category which is.

Case Study About Marketing Strategy Of KFC

Strategic Problems Faced by KFC Threats from rivalry Hartz Chicken will be the problem currently faced by KFC outlet at Sarawak Plaza. The threats is in the form of substitute product which means the product produce by Hartz can satisfy the same consumer needs as another product.

SWOT Analysis of KFC (Kentucky Fried Chicken) KFC has seen a lot of growth in the past few years in the Asian markets. China has remained at the centre of this growth story. KFC is a fast food restaurant chain, which specializes in fried chicken. It is the world's largest fried chicken chain with over 17, outlets in countries and territories as of December

SWOT analysis of KFC Kfc strategic analysis
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SWOT Analysis of KFC (Kentucky Fried Chicken)